There has been mass speculation surrounding the 4g iPhone leak that has recently hit the news. Did Apple leak its own phone in a super secret marketing ploy to create buzz around the new 4g phone. At first, when I heard this story, I thought that this could be a ploy by Apple to create buzz. But, the more I think about it, I don’t think so. Apple prides themselves on keeping new products secret until the release. This marketing strategy has work very well for them, even as recent as the iPad release just a few weeks ago. Many Apple users will buy any new Apple products as soon as they come out, even if it is just changing the color of a laptop from white to black. Apple creates buzz around its products by shrouding them in secrecy not showcasing them before they are finished.
In the past few years Apple has mastered the art of being at the edge of technology releases with products that have few technical problems and are easy for any user to operate. It seems that companies then follow Apples lead and try to come up with competing products. I am sure that Apple would not want its competitors to know that it is placing two cameras in its new phone, even though it does make sense. The launch of the 4G networks by AT&T and Verizon are truly going to change the way we use our cell phones. Do not compare the current Sprint 4G WiMax solution to the LTE 4G solution the other carriers are deploying. They are like night and day. The AT&T and Verizon 4G solutions are boasting speeds faster than most cable modems. Speeds of over 50Mbs are possible on a 4G phone. None of the companies want the others to know what their devices will look like, or are capable of.
Apple has been very successful with its current marketing strategy, I doubt they would change something that is working so well.
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